This is a very cool and likely valuable idea. Not only can you visit a gaming or technology booth at the E3 conference for some "eye candy," but you can also be talking to someone who actually understands the games. Many conventions have people to typically either understand the technology/product or they look good handing out brochures. Best of Both Worlds!
Whether or not people like to admit it, sex sells. And it definetely sells videogames. Look at the success of games like Tomb Raider and the GTA series. You can see a nice review of video game babes here:
http://archive.gamespy.com/top10/may03/gamebabes/
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